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" Business research methods / "
Dr. Sue Greener.
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BL
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| Record Number
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969104
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| Doc. No
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b723474
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| Main Entry
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Greener, Sue,Dr
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| Title & Author
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Business research methods /\ Dr. Sue Greener.
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| Publication Statement
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[Place of publication not identified] :: BookBoon,, 2008.
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| Page. NO
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1 online resource (110 pages) :: colour illustrations
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| ISBN
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8776814211
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: 9788776814212
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Research problems and questions -- Putting the problem into contex -- Choosing research approaches and strategies -- Ethics in business research -- Choosing samples from populations -- Quantitative research methods -- Questionnaire design and testing -- Using secondary data -- Qualitative research methods -- Practical issues in conducting interviews, focus groups, participant observation -- Forecasting trends -- Presenting research reports.
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| Subject
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Business-- Research-- Methodology.
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| Subject
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Business-- Research-- Methodology.
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