رکورد قبلیرکورد بعدی

" Business research methods / "


Document Type : BL
Record Number : 969104
Doc. No : b723474
Main Entry : Greener, Sue,Dr
Title & Author : Business research methods /\ Dr. Sue Greener.
Publication Statement : [Place of publication not identified] :: BookBoon,, 2008.
Page. NO : 1 online resource (110 pages) :: colour illustrations
ISBN : 8776814211
: : 9788776814212
Bibliographies/Indexes : Includes bibliographical references.
Contents : Research problems and questions -- Putting the problem into contex -- Choosing research approaches and strategies -- Ethics in business research -- Choosing samples from populations -- Quantitative research methods -- Questionnaire design and testing -- Using secondary data -- Qualitative research methods -- Practical issues in conducting interviews, focus groups, participant observation -- Forecasting trends -- Presenting research reports.
Subject : Business-- Research-- Methodology.
Subject : Business-- Research-- Methodology.
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