Document Type
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BL
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Record Number
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969130
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Doc. No
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b723500
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Main Entry
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Roam, Dan.
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Title & Author
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The back of the napkin : : solving problems and selling ideas with pictures /\ Dan Roam.
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Publication Statement
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New York :: Portfolio,, 2008.
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Page. NO
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viii, 278 pages :: illustrations ;; 19 cm
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ISBN
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1591841992
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: 9781591841999
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
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Abstract
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I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
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Subject
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Creative ability in business.
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Subject
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Management-- Audio-visual aids.
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Subject
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Problem solving-- Audio-visual aids.
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Subject
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Visualization.
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Subject
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brainstorming-- créativité-- dessin, manuel.
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Subject
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commercialisation-- communication visuelle-- dessin, manuel.
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Subject
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commercialisation-- dessin-- idée, manuel.
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Subject
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communication visuelle-- problème-- résolution, manuel.
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Subject
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Creative ability in business.
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Subject
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dessin-- problème-- résolution, manuel.
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Subject
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Geschäftsidee
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Subject
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Management-- Audio-visual aids.
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Subject
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Präsentation
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Subject
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Problem solving-- Audio-visual aids.
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Subject
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Problemlösen
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Subject
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Visualisierung
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Subject
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Visualization.
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Subject
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Geschf̃tsidee.
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Subject
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Problemls̲en.
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Subject
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Prs̃entation.
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Subject
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Audiovisual Aids.
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Subject
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Problem Solving.
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Subject
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Commerce-- organization administration.
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Subject
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Imagination.
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Subject
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Nonverbal Communication.
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Subject
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Thinking.
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Dewey Classification
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658.4/03
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LC Classification
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HD30.29.R625 2008
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NLM classification
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HD 30.29R628b 2008
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AK 39700rvk
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CP 4000rvk
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DAT 558fstub
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KOM 930fstub
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KOM 995fstub
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WIR 545fstub
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