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" Understanding consumer decision making : "
Thomas J. Reynolds and Jerry C. Olson, editors.
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BL
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| Record Number
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969742
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| Doc. No
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b724112
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| Title & Author
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Understanding consumer decision making : : the means-end approach to marketing and advertising strategy /\ Thomas J. Reynolds and Jerry C. Olson, editors.
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| Publication Statement
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Mahwah, N.J. ;London :: Lawrence Erlbaum,, 2000.
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| Page. NO
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1 online resource (xvii, 447 pages) :: illustrations
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| ISBN
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058538701X
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: 9780585387017
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Subject
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Consumer behavior.
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Marketing-- Management.
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BUSINESS ECONOMICS-- Consumer Behavior.
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Consumer behavior.
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Marketing-- Management.
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.U53 2000eb
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| Added Entry
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Olson, Jerry C., (Jerry Corrie),1944-
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Reynolds, Thomas J., (Thomas John),1947-
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