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" Analysis and evaluation, 2006-2007 / "


Document Type : BL
Record Number : 969982
Doc. No : b724352
Main Entry : Lomax, Wendy.
Title & Author : Analysis and evaluation, 2006-2007 /\ Wendy Lomax and Adam Raman.
Edition Statement : 1st ed.
Publication Statement : Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, 2006.
Page. NO : 1 online resource (1 volume)
ISBN : 0080501206
: : 9780080501208
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Unit 1. Introduction to analysis and evaluation -- unit 2. Evaluating performance : marketing metrics -- unit 3. Brand valuation -- unit 4. Auditing marketing activities -- unit 5. Evaluating performance : financial measures -- unit 6. Analysing the external environment -- unit 7. Analysing the internal environment -- unit 8. Characteristics of the global marketplace -- unit 9. Defining competitive advantage.
Subject : Marketing-- Evaluation-- Examinations, Study guides.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Dewey Classification : ‭658.80076‬
LC Classification : ‭HF5415‬‭.L66 2006eb‬
Added Entry : Raman, Adam.
Added Entry : Chartered Institute of Marketing.
copyhttps://lib.clisel.com/site/catalogue/969982
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