| Document Type
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BL
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| Record Number
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970478
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| Doc. No
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b724848
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| Main Entry
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Bjerke, Björn,1941-
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| Title & Author
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Entrepreneurial marketing : : the growth of small firms in the new economic era /\ Björn Bjerke, Claes Hultman.
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| Publication Statement
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Cheltenham, UK ;Northampton, MA :: Edward Elgar,, 2002.
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| Page. NO
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1 online resource (xvi, 259 pages) :: illustrations
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| ISBN
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1843766957
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: 9781843766957
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Small is beautiful? -- Marketing in the old economic era -- Entrepreneurship : creating new business ventures -- Marketing of big firms and small firms -- Marketing, entrepreneurship and culture -- Growth, learning and co-creation -- Marketing as co-creation of customer value -- A conceptual framework for entrepreneurial marketing -- Some areas of importance for excellent entrepreneurial marketing -- Entrepreneurial marketing : leading and managing in the new economic era.
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| Abstract
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Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
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| Subject
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Entrepreneurship.
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Marketing-- Management.
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Small business marketing.
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Small business-- Management.
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Marketing-- General.
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Entrepreneurship.
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Marketing-- Management.
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Small business marketing.
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Small business-- Management.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.B48 2002eb
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| Added Entry
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Hultman, Claes,1947-
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