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" The new marketing : "


Document Type : BL
Record Number : 970596
Doc. No : b724966
Main Entry : McDonald, Malcolm.
Title & Author : The new marketing : : transforming the corporate future /\ Malcolm McDonald and Hugh Wilson.
Publication Statement : Oxford ;Boston :: Butterworth-Heinemann,, 2002.
Page. NO : 1 online resource (viii, 230 pages) :: illustrations
ISBN : 0080497403
: : 0585462844
: : 9780080497402
: : 9780585462844
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Internet marketing.
Subject : BUSINESS ECONOMICS-- Industrial Management.
Subject : BUSINESS ECONOMICS-- Management Science.
Subject : BUSINESS ECONOMICS-- Management.
Subject : BUSINESS ECONOMICS-- Organizational Behavior.
Subject : Internet marketing.
Dewey Classification : ‭658.84‬
LC Classification : ‭HF5415.1265‬‭.M37 2002xeb‬
Added Entry : Wilson, Hugh,1962-
copyhttps://lib.clisel.com/site/catalogue/970596
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