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" Entrepreneurship / "
Alan L. Carsrud and Malin E. Brännback.
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BL
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| Record Number
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970619
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| Doc. No
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b724989
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| Main Entry
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Carsrud, Alan L.
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| Title & Author
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Entrepreneurship /\ Alan L. Carsrud and Malin E. Brännback.
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| Publication Statement
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Westport, Conn. :: Greenwood Press,, 2007.
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| Series Statement
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Greenwood guides to business and economics,
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| Page. NO
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1 online resource (xxi, 182 pages) :: illustrations.
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| ISBN
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0313063567
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: 9780313063565
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| Bibliographies/Indexes
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Includes bibliographical references (pages 177-179) and index.
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| Contents
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What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
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| Subject
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Entrepreneurship.
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| Subject
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BUSINESS ECONOMICS-- Entrepreneurship.
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Entrepreneurship.
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| Dewey Classification
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658.4/21
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| LC Classification
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HB615.C295 2007eb
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| Added Entry
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Brännback, Malin,1963-
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