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" Trendsmart : "


Document Type : BL
Record Number : 970778
Doc. No : b725148
Main Entry : Patler, Louis.
Title & Author : Trendsmart : : the power of knowing what's coming-- and-- what's here to stay /\ Louis Patler.
Publication Statement : Naperville, Ill. :: Sourcebooks,, ©2003.
Page. NO : 1 online resource (xvi, 285 pages)
ISBN : 1402201680
: : 1402214936
: : 9781402201684
: : 9781402214936
Notes : Title from title screen.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Introduction : a parable -- The Trendsmart leader. Lasting trends. Visionary myopia. Generalized priorities. Delayed urgencies. Acrobatic structures. Grounded risks. Standard deviations. Proactive luck -- The Trendsmart consumer. Mass customization. Local universals. Instant branding. Selective service. Episodic loyalty -- The Trendsmart employee. Paid volunteers. Fringe deficits. Perpetual innovation. Positive negatives. Temporary careers. Complementary competence. Business casual. Working contradictions.
Abstract : Annotation
Subject : Consumers' preferences.
Subject : Consumption (Economics)
Subject : Marketing.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Business Economics.
Subject : Commerce.
Subject : Consumers' preferences.
Subject : Consumption (Economics)
Subject : Marketing Sales.
Subject : Marketing.
Dewey Classification : ‭658.8/343‬
LC Classification : ‭HF5415.32‬‭.P38 2003b‬
Parallel Title : Trend smart
copyhttps://lib.clisel.com/site/catalogue/970778
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