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" EMarketing eXcellence : "
P.R. Smith and Dave Chaffey.
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BL
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| Record Number
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971071
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| Doc. No
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b725441
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| Main Entry
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Smith, P. R., (Paul Russell),1957-
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| Title & Author
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EMarketing eXcellence : : the heart of ebusiness /\ P.R. Smith and Dave Chaffey.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Amsterdam ;Oxford :: Elsevier Butterworth-Heinemann,, 2005.
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| Series Statement
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E-marketing essentials
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| Page. NO
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1 online resource (xix, 372 pages) :: illustrations.
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| ISBN
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0080472621
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: 9780080472621
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| Notes
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Previous edition: 2002.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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Includes Web resources.
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| Contents
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Cover; eMarketing eXcellence: The Heart of eBusiness; Contents; Preface; Preface to the second edition; Acknowledgements; Chapter 1 Introduction to e-marketing; Chapter 2 ReMix; Chapter 3 E-models; Chapter 4 E-customers; Chapter 5 E-tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 E-CRM; Chapter 9 E-business; Chapter 10 E-planning; Glossary; Index.
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| Abstract
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Over 5,000 copies of the previous edition sold - new edition available now!
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| Subject
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Internet marketing.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8002854678
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| LC Classification
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HF5415.1265.S615 2005eb
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| Added Entry
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Chaffey, Dave,1963-
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