|
" The entertainment revolution : "
Al Lieberman, with Patricia Esgate.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
971448
|
| Doc. No
|
:
|
b725818
|
| Main Entry
|
:
|
Lieberman, Al.
|
| Title & Author
|
:
|
The entertainment revolution : : bringing the moguls, the media, and the magic to the world /\ Al Lieberman, with Patricia Esgate.
|
| Publication Statement
|
:
|
Upper Saddle River, N.J. :: Financial Times Prentice Hall,, ©2002.
|
| Series Statement
|
:
|
Financial Times Prentice Hall books
|
| Page. NO
|
:
|
1 online resource (xxxiii, 345 pages).
|
| ISBN
|
:
|
0131517279
|
|
|
:
|
: 9780131517271
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?
|
| Subject
|
:
|
Mass media-- Marketing.
|
| Subject
|
:
|
Mass media-- Marketing.
|
| Subject
|
:
|
SOCIAL SCIENCE-- Media Studies.
|
| Dewey Classification
|
:
|
302.23/068/8
|
| LC Classification
|
:
|
P96.M36L54 2002eb
|
| Added Entry
|
:
|
Esgate, Patricia.
|
| |