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" EMarketing eXcellence : "


Document Type : BL
Record Number : 971776
Doc. No : b726146
Main Entry : Chaffey, Dave,1963-
Title & Author : EMarketing eXcellence : : planning and optimizing your digital marketing /\ Dave Chaffey and P.R. Smith.
Edition Statement : 3rd ed.
Publication Statement : Amsterdam ;Boston ;London :: Butterworth-Heinemann,, 2008.
Series Statement : Emarketing essentials
Page. NO : 1 online resource (xviii, 508 pages) :: illustrations (some color).
ISBN : 0080878962
: : 6611371273
: : 9780080878966
: : 9786611371272
: 0750689455
: 9780750689458
Notes : Previous edition: 2005.
: Published in association with the Chartered Institute of Marketing.
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Subject : Internet marketing.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Internet marketing.
Dewey Classification : ‭658.8002854678‬
LC Classification : ‭HF5415.1265‬‭.C43 2008eb‬
Added Entry : Smith, P. R., (Paul Russell),1957-
Added Entry : Chartered Institute of Marketing.
copyhttps://lib.clisel.com/site/catalogue/971776
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