| Document Type
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BL
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| Record Number
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971948
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| Doc. No
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b726318
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| Main Entry
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Wood, Gill.
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| Title & Author
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Marketing communications /\ Gill Wood.
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| Publication Statement
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Oxford :: Elsevier,, 2004.
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| Series Statement
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CIM revision cards
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| Page. NO
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1 online resource (105 pages) :: illustrations.
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| ISBN
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0080546676
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: 9780080546674
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0750662875
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| Contents
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Cover -- Table of Contents -- Preface -- 1 Introduction to Marketing Communications -- 2 Marketing Communication Mixes -- 3 The Marketing Communications Industry -- 4 Relationships and Marketing Communications -- 5 Marketing Channels -- 6 Communication Strategies and Planning -- 7 Media -- 8 Evaluating Communications Effectiveness -- Last Page.
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| Subject
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Communication in marketing-- Examinations, Study guides.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.123.W66 2004eb
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| Added Entry
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Chartered Institute of Marketing.
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