|
" Market research made easy / "
Don Doman, Dell Dennison, Margaret Doman.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
972009
|
| Doc. No
|
:
|
b726379
|
| Main Entry
|
:
|
Doman, Don.
|
| Title & Author
|
:
|
Market research made easy /\ Don Doman, Dell Dennison, Margaret Doman.
|
| Edition Statement
|
:
|
2nd ed.
|
| Publication Statement
|
:
|
Bellingham, WA ;North Vancouver, BC :: Self-Counsel Press,, 2002.
|
| Series Statement
|
:
|
Sales & marketing series
|
| Page. NO
|
:
|
xi, 148 pages ;; 25 cm
|
| ISBN
|
:
|
1551804093
|
|
|
:
|
: 9781551804095
|
| Notes
|
:
|
Previously published as: Look before you leap : market research made easy.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 141-146).
|
| Contents
|
:
|
Why research your market? -- Laying the groundwork -- Setting your research direction -- Secondary data: what's available -- Finding the secondary data you need -- Primary data: you're already surrounded by it -- Internet market research -- Primary data: your survey methods -- Writing a questionnaire -- Analyzing and interpreting your data -- When you need to hire a professional -- Everybody ought to have a plan -- The beginning -- Accessing market research data -- Appendixes -- Tables -- Worksheets -- Samples.
|
| Abstract
|
:
|
Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.
|
| Subject
|
:
|
Marketing research.
|
| Subject
|
:
|
Marketing-- Recherche.
|
| Subject
|
:
|
Marketing research.
|
| Dewey Classification
|
:
|
658.8/3
|
| LC Classification
|
:
|
HF5415.2.D650 2002
|
| NLM classification
|
:
|
cci1icclacc
|
| Added Entry
|
:
|
Dennison, Dell,1948-
|
|
|
:
|
Doman, Don.
|
|
|
:
|
Doman, Margaret.
|
| |