| Document Type
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BL
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| Record Number
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972097
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| Doc. No
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b726467
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| Main Entry
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Sweeney, Susan,1956-
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| Title & Author
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101 ways to promote your tourism web site : : filled with proven internet marketing tips, tools and techniques to get visitors to your site and your destination /\ Susan Sweeney.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Gulf Breeze, FL :: Maximum Press,, 2008.
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| Page. NO
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1 online resource (xx, 391 pages) :: illustrations
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| ISBN
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1931644624
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: 1931644713
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: 9781931644624
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: 9781931644716
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9781931644624
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| Notes
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Revised edition of: Internet marketing for your tourism business, 2000.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Table of Contents; Chapter 1: Planning Your Web Site; Chapter 2: Designing Your Site to Be Search Engine Friendly; Chapter 3: Web Site Elements That Keep 'Em Coming Back; Chapter 4:; Chapter 5: Spreading the Word with Viral Marketing; Chapter 6: Great Content; Chapter 7: Landing Pages; Chapter 8: Search Engine and Directory Submissions; Chapter 9: Developing Your Pay-to-Play Strategy; Chapter 10: The E-mail Advantage; Chapter 11: Utilizing Signature Files to Increase Web Site Traffic; Chapter 12: Autoresponders; Chapter 13: Consumer Generated Media.
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| Abstract
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"Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks"--EBL.
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| Subject
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Internet marketing.
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| Subject
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Tourism-- Marketing.
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Internet marketing.
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| Subject
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Tourism-- Marketing.
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| Subject
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TRAVEL-- Budget.
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| Subject
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TRAVEL-- Hikes Walks.
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TRAVEL-- Museums, Tours, Points of Interest.
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TRAVEL-- Parks Campgrounds.
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| Subject
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TRAVEL-- Reference.
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TRAVEL-- Road Travel.
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TRAVEL-- Special Interest-- Adventure.
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| Subject
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TRAVEL-- Special Interest-- Ecotourism.
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| Dewey Classification
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910.68/8
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| LC Classification
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HF5415.1265.S934 2008eb
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| Added Entry
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Sweeney, Susan,1956-
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| Parallel Title
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One hundred and one ways to promote your tourism web site
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: One hundred one ways to promote your tourism web site
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