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BL
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| Record Number
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972116
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| Doc. No
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b726486
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| Main Entry
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Adubato, Steve.
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| Title & Author
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What were they thinking? : : crisis communication : the good, the bad, and the totally clueless /\ Steve Adubato.
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| Publication Statement
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New Brunswick, N.J. :: Rutgers University Press,, ©2008.
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| Page. NO
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1 online resource (xii, 248 pages)
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| ISBN
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0813545536
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: 9780813545530
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0813543614
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1281801666
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9780813543611
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9781281801661
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| Bibliographies/Indexes
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Includes bibliographical references (pages 239-248).
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| Contents
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Johnson & Johnson's Tylenol scare : getting it right -- The Exxon Valdez oil tanker spill : the invisible and clueless CEO -- The New York Knicks : know when to fold 'em -- Chaos in a West Virginia coal mine : "They're alive!" -- The church's pedophilia scandal : skeletons in the closet -- Dick Cheney : misfiring under pressure -- The Glen Ridge rape case : "Stand by our boys" -- The death of Pat Tillman : the cover-up is always worse -- Rudy Giuliani : a tale of two leaders -- Christie Whitman and the EPA : coming clean on Ground Zero -- Prudential's terror threat : the "Rock" gets it right -- Virginia Tech : a deadly delay? -- Don Imus : "I can't get anywhere with you people" -- Jon Corzine : getting it right ... and getting it wrong -- Jet Blue Airways : a late-night disaster -- The O'Reilly "factor" : knowing when to shut up -- Taco Bell's E. coli scare : good intentions aren't enough -- The New York Times : covering up for Jayson Blair -- The Duke "rape" case : a rush to injustice -- Alberto Gonzales : paying the price for playing with words -- NFL boss Roger Goodell : scoring big points under pressure -- FEMA fails during Katrina : talk about "clueless."
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| Abstract
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Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strategic plan.?. Nationally recognized communication coach and four-time Emmy Award?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two contr.
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| Subject
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Communication.
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Crisis management-- United States, Case studies.
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Public relations-- United States, Case studies.
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BUSINESS ECONOMICS-- Corporate Governance.
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BUSINESS ECONOMICS-- Leadership.
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BUSINESS ECONOMICS-- Organizational Development.
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BUSINESS ECONOMICS-- Workplace Culture.
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Communication.
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Crisis management.
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Public relations.
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SOCIAL SCIENCE-- Media Studies.
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United States.
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| Dewey Classification
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658.4056
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| LC Classification
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HD49.A34 2008eb
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