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" Internal marketing : "


Document Type : BL
Record Number : 972126
Doc. No : b726496
Main Entry : Ahmed, Pervaiz K.
Title & Author : Internal marketing : : tools and concepts for customer-focused management /\ Pervaiz K. Ahmed and Mohammed Rafiq.
Publication Statement : Oxford ;New York :: Butterworth-Heinemann,, 2002.
Page. NO : 1 online resource (xii, 299 pages) :: illustrations
ISBN : 0585459207
: : 9780585459202
Notes : "Published in association with the Chartered Institute of Marketing."
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Marketing-- Management, Case studies.
Subject : Marketing-- Management.
Subject : Organizational effectiveness, Case studies.
Subject : Organizational effectiveness.
Subject : BUSINESS ECONOMICS-- Green Business.
Subject : Marketing-- Management.
Subject : Organizational effectiveness.
Dewey Classification : ‭658.802‬
LC Classification : ‭HF5415.13‬‭.A36 2002eb‬
Added Entry : Rafiq, Mohammed.
Added Entry : Chartered Institute of Marketing.
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