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" Destination branding : "
edited by Nigel Morgan and Annette Pritchard, University of Wales Institute, Cardiff, Roger Pride, Wales Tourist Board.
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BL
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| Record Number
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972400
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| Doc. No
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b726770
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| Title & Author
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Destination branding : : creating the unique destination proposition /\ edited by Nigel Morgan and Annette Pritchard, University of Wales Institute, Cardiff, Roger Pride, Wales Tourist Board.
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| Edition Statement
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Second edition.
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| Publication Statement
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Oxford [United Kingdom] ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2004.
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, ©2004
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| Page. NO
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xx, 314 pages :: illustrations, maps ;; 24 cm
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| ISBN
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0750659696
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: 9780750659697
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Pt. 1. Destination branding in context -- 1. Introduction / Nigel Morgan, Annette Pritchard and Roger Pride -- 2. Branding the nation : the historical context / Wally Olins -- 3. Nation-brands and the value of provenance / Simon Anholt -- 4. Country as brand, product and beyond : a place marketing and brand management perspective / Philip Kotler and David Gertner -- Pt. 2. Destination branding challenges -- 5. Meeting the destination branding challenge / Nigel Morgan and Annette Pritchard -- 6. The political challenge : the case of New Zealand's tourism organizations / Chris Ryan and Anne Zahra -- 7. Branding and national identity : the case of Central and Eastern Europe / Derek Hall -- 8. The Internet challenge for destination marketing organizations / Adrian Palmer -- 9. The challenge of public relations financial accountability : the case of the USA / Lisa T. Fall and Charles A. Lubbers -- Pt. 3. Destination branding in practice -- 10. A challenger brand : Wales, golf as it should be / Roger Pride -- 11. Brand Shanghai : harnessing the inner force of people and place / Fiona Gilmore -- 12. Western Australia : building a state brand / Shane R. Crockett and Leiza J. Wood -- 13. New Zealand and The lord of the rings : leveraging public and media relations / Rachel Piggott, Nigel Morgan and Annette Pritchard -- 14. Brand Louisiana : capitalizing on music and cuisine / Jan Slater -- 15. Brand Singapore : the hub of 'New Asia' / Can Seng Ooi -- 16. Brand Philadelphia : the power of spotlight events / Michael F. Smith -- 17. Developing brand Australia : examining the role of events / Graham Brown, Laurence Chalip, Leo Jago and Trevor Mules.
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| Abstract
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Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.
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| Subject
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Branding (Marketing)
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Place marketing.
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Tourism.
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Tourisme.
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Branding (Marketing)
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Place marketing.
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Tourism.
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Destination touristique.
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Tourisme.
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| Dewey Classification
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338.47910688
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| LC Classification
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G155.A1D4778 2004
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| Added Entry
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Morgan, Nigel
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Pride, Roger
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Pritchard, Annette
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