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" Globalization on the ground : "
Steve Derné.
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BL
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| Record Number
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972573
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b726943
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| Main Entry
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Derné, Steve,1960-
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| Title & Author
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Globalization on the ground : : media and the transformation of culture, class, and gender in India /\ Steve Derné.
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| Publication Statement
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Los Angeles, Calif. :: Sage,, 2008.
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| Page. NO
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1 online resource (243 pages)
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| ISBN
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1281963739
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: 8132100387
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: 9781281963734
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: 9788132100386
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8178298260
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9788178298269
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| Bibliographies/Indexes
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Includes bibliographical references (pages 219-231) and index.
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| Contents
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Introduction -- Culture, structure and psyche : a theory of culture and its implications for understanding globalization and cultural change -- Making the transnational middle-class in India -- Cultural continuities and active resistance : globalization, the reconstitution of gender arrangements, and the making of the Indian middle class -- Changing cultural orientations -- Globalizing gender culture -- Conclusion.
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| Abstract
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Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations.
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Middle class men-- India-- Attitudes.
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Middle class-- India-- Attitudes.
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Middle class-- India.
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Sociology, Urban-- India.
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Middle class-- Attitudes.
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Middle class.
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SOCIAL SCIENCE-- Gender Studies.
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Sociology, Urban.
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India.
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| Dewey Classification
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305.3896220954
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| LC Classification
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HT690.I4D47 2008eb
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