| Document Type
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BL
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| Record Number
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972584
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| Doc. No
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b726954
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| Title & Author
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Emergent strategies for e-business processes, services, and implications : : advancing corporate frameworks /\ In Lee [editor].
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| Publication Statement
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Hershey :: Information Science Reference,, ©2009.
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| Series Statement
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Advances in e-business research series,
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| Page. NO
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1 online resource (xxiv, 398 pages) :: illustrations.
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| ISBN
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1281854999
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: 1605661546
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: 1605661554
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: 9781281854995
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: 9781605661544
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: 9781605661551
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| Bibliographies/Indexes
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Includes bibliographical references (pages 347-386) and index.
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| Contents
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Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.
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Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.
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Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.
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Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.
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| Abstract
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"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.
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| Subject
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Electronic commerce.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Electronic commerce.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5548.32.E48 2009eb
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| Added Entry
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Lee, In,1958-
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