| Document Type
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BL
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| Record Number
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973016
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| Doc. No
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b727386
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| Title & Author
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Winning in Asia, Japanese style : : market and nonmarket strategies for success /\ edited by Vinod K. Aggarwal and Shujiro Urata.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: Palgrave MacMillan,, 2002.
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| Page. NO
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xiii, 282 pages :: illustrations ;; 22 cm
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| ISBN
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0312239106
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: 0312239114
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: 9780312239107
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: 9780312239114
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Theoretical framework. Analyzing Japanese firms' market and nonmarket strategies in Asia / Vinod K. Aggarwal -- Japan's foreign direct investment and trade in Asia / Shujiro Urata -- Case studies. Banking on East Asia / Masahiro Kawai, Yuzuru Ozeki, and Hiroshi Tokumaru -- Cartels, competition, and consolidation in the Japanese chemical industry / Tametsugu Taketomi -- On the road to Asia / Gregory W. Noble -- Ringing off the hook! / Yumiko Okamoto -- Cracking the code / Trevor H. Nakagawa -- Short circuiting Keiretsu / Hidetaka Yoshimatsu -- Conclusion. Lessons from Japanese firms' strategies in Asia / Vinod K. Aggarwal.
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| Abstract
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"Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives.
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In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--Jacket.
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| Subject
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Investments, Foreign-- Asia.
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Investments, Japanese-- Asia.
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Marketing-- Asia, Case studies.
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Marketing-- Japan, Case studies.
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Marketing-- Japan.
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Investissements américains-- Asie, Cas, Études de.
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Marchés d'exportation-- Asie-- Gestion.
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Marchés d'exportation-- États-Unis-- Gestion.
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Planification stratégique-- Asie.
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Planification stratégique-- États-Unis.
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Sociétés américaines-- Asie, Cas, Études de.
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BUSINESS ECONOMICS-- International-- Marketing.
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International economic relations.
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Investments, Foreign.
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Investments, Japanese.
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Marketing.
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Buitenlandse bedrijven.
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Strategische planning.
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Asia, Foreign economic relations, Japan.
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Japan, Foreign economic relations, Asia.
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Asie, Relations économiques extérieures, États-Unis.
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États-Unis, Relations économiques extérieures, Asie.
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| Subject
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Asia.
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| Subject
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Japan.
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| Dewey Classification
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658.8/0095
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658.848
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| LC Classification
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HF1602.15.A74W56 2002
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| Added Entry
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Aggarwal, Vinod K.
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Urata, Shūjirō,1950-
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