| Document Type
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BL
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| Record Number
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973487
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| Doc. No
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b727857
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| Main Entry
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Casson, Mark,1945-
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| Title & Author
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Economics of international business : : a new research agenda /\ Mark Casson.
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| Publication Statement
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Cheltenham, UK ;Northampton, Mass. :: Edward Elgar,, ©2000.
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| Page. NO
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1 online resource (xi, 317 pages) :: illustrations
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| ISBN
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1283216116
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: 1843767015
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: 9781283216111
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: 9781843767015
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Copyright; Contents; Figures; Tables; Preface and acknowledgements; 1. Models of multinational enterprise: a new research agenda; 2. Foreign market entry: a formal extension of internationalization theory; 3. The boundaries of firms: a global systems perspective; 4. Bounded rationality, meta-rationality and the theory of international business; 5. The organization of the multinational enterprise: an information cost approach; 6. International joint ventures; 7. Real options in international business.
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| Abstract
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This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
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| Subject
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Competition, International.
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Economics.
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Industrial organization (Economic theory)
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Industrial policy.
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International business enterprises-- Research-- Methodology.
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International trade-- Research-- Methodology.
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BUSINESS ECONOMICS-- Industries-- General.
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Competition, International.
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Economics.
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Industrial organization (Economic theory)
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Industrial policy.
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| Dewey Classification
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338.8/8
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| LC Classification
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HD2755.5.C3916 2000eb
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