| Document Type
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BL
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| Record Number
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973609
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| Doc. No
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b727979
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| Main Entry
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Horne, John,1955-
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| Title & Author
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Sport in consumer culture /\ John Horne.
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| Publication Statement
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Houndmills, Basingstoke, Hampshire ;New York :: Palgrave Macmillan,, 2006.
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| Page. NO
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1 online resource (xii, 200 pages)
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| ISBN
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0230802354
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: 9780230802353
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| Bibliographies/Indexes
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Includes bibliographical references (pages 169-192) and index.
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| Contents
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1. Introduction -- Introduction : sport, consumption and the cultural turn -- Sport : a contested concept -- Consumer society and culture -- Theoretical approaches to consumption and consumer culture -- Understanding contemporary consumer culture -- And finally : an introduction to the discipline and the rest of the book -- The structure of the book.
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pt. I. Globalisation, consumerisation and the mass media -- 2. Consumer culture and the global sports market -- Introduction -- The development of the mass market for sport in the UK and North America -- The global sporting goods market -- Estimating the economic significance of sport in the UK -- Professional sport, commercialisation and consumer culture -- Making the majors -- Market football : a case study -- Investigating fans and the sport consumer -- Marketing strategies in sport -- Conclusion -- 3. Sport, consumerisation and the mass media -- Introduction -- The sport-media relationship -- The growth of sports coverage in the contemporary mass media -- Producing sport for the media -- Ownership and control in media and sport -- The contemporary politics and economics of media ownership and control -- 'Murdochization' : a media-sport business strategy -- The escalation of sports media rights -- Constructing sport : sports journalism -- Consuming sport : the audience for media sport -- Sport and the new media -- Conclusion.
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pt. II. Commodification, regulation and power -- 4. Advertising, sponsorship and the commodification of sport -- Introduction -- The formation of consumer culture -- The first phase of consumer culture -- The second and third phases of consumer culture -- Advertising and the production of consumption through sport -- Global sports goods and brands -- Michael Jordan, Beckham-mania and the sport celebrity endorsement culture -- Sport and commercial sponsorship -- The growth of commercial sponsorship -- Developments in sports sponsorship in the UK -- Problems with sponsorship -- Conclusion -- 5. Sport, social regulation and power -- Introduction -- Neo-liberalism and sport -- The neo-liberal state and sport in the UK -- Contemporary contradictions in sports provision -- Regulating and protecting the sports consumer -- From social citizens to citizen-consumers -- The regulation of commercial sport -- The regulation of sport as practice -- The influence of the European Union on sports policy -- Promoting major sports events and locations -- Perspectives on the promotion of major sports events and locations -- Conclusion.
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pt. III. Lifestyles, identities and social divisions -- 6. Sport, identities and lifestyles in consumer culture -- Introduction -- Understanding lifestyles in consumer culture -- Identities and consumption -- Body styles, lifestyles and consumer culture -- The 'obesity epidemic', health and physical education -- Sport and identity -- Lifestyle sports and identities -- Sport in contemporary capitalism -- Conclusion -- 7. Sport and social divisions in consumer culture -- Introduction : two views of the changing social context -- Social divisions inside the culture of the market -- The divisiveness of social exclusion -- Sport and social divisions of class -- Gender, sport and consumer culture -- The gendered consumption of sport -- 'Race', consumer culture and sport -- Age, generation and the life course of consumption -- Catching them young? -- Conclusion -- 8. Conclusion -- Review of the book -- Critique of sport in capitalist consumer culture -- For a sociology of sport in consumer culture -- The politics of consumer activism in sport.
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| Subject
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Sports-- Economic aspects.
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Sports-- Sociological aspects.
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SPORTS RECREATION-- Sociology of Sports.
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| Subject
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Sports-- Economic aspects.
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| Subject
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Sports-- Sociological aspects.
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| Dewey Classification
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306.4/83
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| LC Classification
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GV706.5.H663 2006eb
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