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" The entrepreneur's strategy guide : "
Tom Cannon.
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BL
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| Record Number
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973811
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| Doc. No
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b728181
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| Main Entry
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Cannon, J. Thomas.
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| Title & Author
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The entrepreneur's strategy guide : : ten keys for achieving marketplace leadership and operational excellence /\ Tom Cannon.
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| Publication Statement
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Westport, Conn. :: Praeger,, 2006.
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| Page. NO
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1 online resource (xv, 301 pages) :: illustrations
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| ISBN
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0313056498
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: 9780313056499
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| Bibliographies/Indexes
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Includes bibliographical references (pages 281-293) and index.
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| Contents
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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
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| Subject
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Businesspeople.
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Entrepreneurship.
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Leadership.
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Success in business.
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BUSINESS ECONOMICS-- Entrepreneurship.
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Businesspeople.
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Entrepreneurship.
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Leadership.
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Success in business.
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| Dewey Classification
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658.4/21
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| LC Classification
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HB615.C36 2006eb
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