| Document Type
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BL
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| Record Number
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973931
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| Doc. No
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b728301
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| Main Entry
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Zemon, Stacy.
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| Title & Author
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The DJ Sales and Marketing Handbook : : How to Achieve Success, Grow Your Business, and Get Paid to Party!.
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| Publication Statement
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Hoboken :: Taylor and Francis,, 2013.
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| Page. NO
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1 online resource (252 pages)
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| ISBN
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0080477364
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: 9780080477367
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| Contents
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Front Cover; The DJ Sales and Marketing Handbook; Copyright Page; Contents; Acknowledgments; Foreword; About the Author; Introduction; Chapter 1. Prosperity: Creating Inner and Outer Abundance; Success Defined; Inner and Outer Abundance; Goal Setting; Creating an Action Plan; Your Teammates; Overcoming Obstacles; Becoming a Master; Leadership; Communication Skills; Learning Styles; Meditation; Chapter 2. Business Matters: The Foundation of Your Castle; Industry Statistics; Calculating a Marketing Budget; Return on Investment (ROI); Purchasing Media; Tracking Your Results.
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Handling ObjectionsTelephone Etiquette; In-Person Appointments; Sales DVD or CD-ROM; Compensation; Chapter 5. Specialty Markets: Bull's-Eye, You're Right on Target; Events Galore; Carving Your Niche; Clubs and Bars; Bar and Bat Mitzvahs; Corporations; Schools; Weddings; Charities; Karaoke; Bridal Fairs; Sound Reinforcement; Chapter 6. Customer Service: A Contact Sport; Velcroing Your Client; Generating Referrals; Keeping in Touch; Internal Customer Service; Handling Complaints; Refund Policy; Chapter 7. Advertising: Made You Look!; Advertising Essentials; When to Advertise; Copywriting.
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Ray MartinezPeter Merry; Matt Peterson; J.R. Silva; Randi Rae Treibitz; Stacy Zemon; Sample Materials; Appendix; Index.
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Using Advertising AgentsPricing Competitively; Handling Deposits and Payments; Organizing Clients and Gigs; Equipment; Chapter 3. Marketing: More Than Your Magnetic Personality; The Marketplace; Marketing Basics; Researching the Competition; Marketing's Various Facets; Branding; Carving Your Niche; Permission Marketing; Telemarketing; Marketing Packet; Presentation; Direct Mail; Letterhead and Envelopes; Business Cards; Brochures; Cover Letters; Newsletters and E-zines; Websites; Chapter 4. Sales: Dollar from Sense; Converting Prospects into Clients; The Art of Upselling; Telephone Sales.
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Word-of-MouthYellow Pages; Radio; Television; Publications; Direct Mail; Websites; Chapter 8. Public Relations: The Holy Grail of Freebies; Objectives; Avenues; Free Publicity; Topics; Format; Media Kits; Photographs; Targeting Media; Being Interviewed; Promotional Items; Chapter 9. Networking: The Art of Tongue Fu; Effective Networking; Your USP; Complementary Businesses; VIP Contacts; Barter; DJ Associations; Trade Shows; Chapter 10. Records of Success: Inside Secrets from Prominent DJs; Randy Bartlett; Paul Beardmore; Robert Deyoe; Brian Doyle; Jeff Greene; Kevin Howard St. John.
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| Abstract
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First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.
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| Subject
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Disc jockeys, Handbooks, manuals, etc.
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| Subject
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Disc jockeys.
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Music trade-- Marketing, Handbooks, manuals, etc.
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| Subject
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Sales management, Handbooks, manuals, etc.
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| Subject
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Sales management.
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| Dewey Classification
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338.4778781.49
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| LC Classification
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ML3790 .Z46 2005
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