| Document Type
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BL
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| Record Number
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974486
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| Doc. No
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b728856
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| Main Entry
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Calkins, Tim.
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| Title & Author
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Breakthrough marketing plans : : how to stop wasting time and start driving growth /\ by Tim Calkins.
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| Publication Statement
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Basingstoke ;New York :: Palgrave Macmillan,, 2008.
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| Page. NO
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1 online resource (xi, 172 pages)
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| ISBN
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0230614612
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: 9780230614611
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions.
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| Abstract
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Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter.
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| Subject
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Marketing-- Planning.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Marketing-- Planning.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.C35 2008eb
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