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" Chaotics : "


Document Type : BL
Record Number : 975386
Doc. No : b729756
Main Entry : Kotler, Philip.
Title & Author : Chaotics : : the business of managing and marketing in the age of turbulence /\ Philip Kotler and John A. Caslione.
Edition Statement : 1st ed.
Publication Statement : New York :: AMACOM,, ©2009.
Page. NO : 1 online resource (xiii, 206 pages) :: illustrations
ISBN : 0814415245
: : 1282091301
: : 9780814415245
: : 9781282091306
Bibliographies/Indexes : Includes bibliographical references (pages 191-200) and index.
Contents : Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors.
Abstract : We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.
Subject : Business cycles.
Subject : Globalization.
Subject : Management.
Subject : Marketing.
Subject : BUSINESS ECONOMICS-- Industrial Management.
Subject : BUSINESS ECONOMICS-- Management Science.
Subject : BUSINESS ECONOMICS-- Management.
Subject : BUSINESS ECONOMICS-- Organizational Behavior.
Subject : Business cycles.
Subject : Globalization.
Subject : Management.
Subject : Marketing.
Dewey Classification : ‭658‬
LC Classification : ‭HF5415‬‭.K6244 2009eb‬
Added Entry : Caslione, John A.
copyhttps://lib.clisel.com/site/catalogue/975386
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