| Document Type
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BL
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| Record Number
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976442
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| Doc. No
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b730812
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| Main Entry
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Verdino, Greg.
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| Title & Author
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Micromarketing : : get big results by thinking and acting small /\ by Greg Verdino.
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| Publication Statement
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New York :: McGraw-Hill,, ©2010.
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| Page. NO
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1 online resource (xxvi, 258 pages)
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| ISBN
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0071664866
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: 0071702482
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: 9780071664868
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: 9780071702485
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface: From Small Beginnings . . .; Acknowledgments; Disclosures; 1. The Next Big Thing Is Lots and Lots of Small Things: The Future of Marketing Is Micro; 2. Thinking and Acting Small: Understanding the microMARKETING Mindset; 3. From Mass Communications to Masses of Communicators: Telling Your Brand Stories in the Voice of the Consumer; 4. From Media Networks to the Network Effect: Engaging Audiences in the Age of Human-Powered Distribution; 5. From Interruption to Interactions: Building a Responsive Brand through Human-Scale Connections.
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6. From Prime Time to Real Time: Making a Real Difference by Doing Business at the Speed of Now7. From Reach to Relationships: Activating the Many by Resonating with the Right Few; 8. From Awareness to Attention: Breakthrough Approaches for Breaking Through; 9. From the One Big Thing to the Right Small Things: Creating New Business Opportunities by Marketing to the Power of Small; 10. What Small Things Will You Do Today?: Applying microMARKETING Approaches in Your Business Right Now; Endnotes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.
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| Subject
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Internet marketing.
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Marketing.
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Target marketing.
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Marketing-- General.
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Internet marketing.
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Marketing.
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Target marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.V377 2010eb
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