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" Customer equity : "


Document Type : BL
Record Number : 976557
Doc. No : b730927
Main Entry : Villanueva, Julián.
Title & Author : Customer equity : : measurement, management and research opportunities /\ Julian Villanueva, Dominique M. Hanssens.
Publication Statement : Boston :: Now Publishers,, ©2007.
Series Statement : Foundations and trends in marketing,; v. 1, no. 1
Page. NO : ix, 99 pages ;; 24 cm.
ISBN : 1601980108
: : 9781601980106
Bibliographies/Indexes : Includes bibliographical references (pages 89-99).
Subject : Customer equity.
Subject : Customer equity.
Subject : Customer equity.
Subject : Kundenmanagement.
Subject : Marketing.
Dewey Classification : ‭658.812‬
LC Classification : ‭HF5415.527‬‭.V55 2007‬
NLM classification : ‭QP 620‬rvk
Added Entry : Hanssens, Dominique M.
copyhttps://lib.clisel.com/site/catalogue/976557
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