| Document Type
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BL
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| Record Number
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977522
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| Doc. No
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b731892
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| Main Entry
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Khan, Matin A.
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| Title & Author
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Consumer behavior and advertising management /\ Matin Khan.
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| Publication Statement
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New Delhi ;[New York?] :: New Age International,, ©2006.
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| Page. NO
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1 online resource (xv, 374 pages) :: illustrations
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| ISBN
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812241947X
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: 8122425526
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: 9788122419474
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: 9788122425529
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9788122419474
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Consumer behaviour -- pt. 2. Advertising management.
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| Abstract
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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
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| Subject
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Advertising-- India-- Management, Handbooks, manuals, etc.
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Advertising-- India-- Psychological aspects, Handbooks, manuals, etc.
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| Subject
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Consumer behavior-- India, Handbooks, manuals, etc.
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Advertising-- Management.
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Advertising-- Psychological aspects.
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Consumer behavior.
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| Subject
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Consumentengedrag.
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Psychologische aspecten.
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| Subject
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Reclame.
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| Subject
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India.
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| Dewey Classification
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659.101/9
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| LC Classification
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HF5822.K52 2006eb
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