| Document Type
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BL
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| Record Number
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979058
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| Doc. No
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b733428
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| Title & Author
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High visibility : : transforming your personal and professional brand /\ by Irving Rein [and others].
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| Edition Statement
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3rd ed.
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| Publication Statement
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New York :: McGraw-Hill,, ©2006.
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| Page. NO
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xii, 366 pages :: illustrations ;; 24 cm
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| ISBN
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0071456805
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: 9780071456807
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| Notes
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Revised edition of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
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| Abstract
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"Based on hundreds of examples and case studies of personal and professional brands from all walks of life - from Donald Trump to Oprah Winfrey to the high-profile executive - High Visibility reveals the sophisticated marketing techniques used to become a recognized brand."--BOOK JACKET.
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| Subject
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Celebrities.
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Fame.
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Publicity.
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Celebrities.
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Celebrities.
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Fame.
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| Subject
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Fame.
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Publicity.
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Publicity.
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Führungskraft.
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Führungskraft.
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Imagepolitik.
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Imagepolitik.
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| Subject
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Werbeagentur.
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| Subject
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Werbeagentur.
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| Dewey Classification
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659
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| LC Classification
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HM1226.H366 2006
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| NLM classification
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C912.1clc
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QP 637rvk
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| Added Entry
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Rein, Irving J.
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Rein, Irving J.
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