| Document Type
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BL
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| Record Number
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979731
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| Doc. No
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b734101
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| Main Entry
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Shipside, Steve.
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| Title & Author
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E-marketing /\ Steve Shipside.
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| Publication Statement
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Oxford, U.K. :: Capstone Pub.,, 2002.
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| Series Statement
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ExpressExec marketing ;; 04.03
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| Page. NO
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1 online resource (101 pages) :: illustrations
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| ISBN
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0585396000
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: 184112267X
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: 9780585396002
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: 9781841122670
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| Bibliographies/Indexes
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Includes bibliographical references (page 87).
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| Contents
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Cover -- Title Page -- Copyright Page -- Introduction to ExpressExec -- Table of Contents -- 04.03.01: Introduction to E-Marketing -- 04.03.02: What is E-Marketing? -- 04.03.03: The Evolution of E-Marketing -- 04.03.04: The E-Dimension -- 04.03.05: The Global Dimension -- 04.03.06: The State of the Art -- 04.03.07: E-Marketing in Practice: Success Stories -- 04.03.08: Key Concepts and Thinkers -- 04.03.09: Resources -- 04.03.10: Ten Steps to Making E-Marketing Work -- Frequently Asked Questions (FAQs)
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| Abstract
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Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current t.
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| Subject
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Internet marketing.
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| Subject
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BUSINESS ECONOMICS-- Exports Imports.
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| Subject
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BUSINESS ECONOMICS-- International-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8002854678
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| LC Classification
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HF5415.1265.S63 2002eb
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