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" Writing music for television and radio commercials "


Document Type : BL
Record Number : 979940
Doc. No : b734310
Main Entry : Zager, Michael.
Title & Author : Writing music for television and radio commercials : a manual for composers and students /\ Michael Zager.
Publication Statement : Lanham, Md. :: Scarecrow Press,, 2003.
Page. NO : xii, 137 p. :: ill.
ISBN : 0585479437
: : 9780585479439
Notes : Includes index.
Contents : Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills : how to approach composition for commercials -- Analyzing commercials (from a musical point of view) -- Underscoring : compositional techniques -- Arranging and orchestration concepts (including sound effects & sound design) -- jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long form commercials) -- The business of commercials.
Subject : Radio advertising.
Subject : Radio music-- Instruction and study.
Subject : Television advertising.
Subject : Television music-- Instruction and study.
copyhttps://lib.clisel.com/site/catalogue/979940
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