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" Business technology marketing benchmark guide 2007-08 : "


Document Type : BL
Record Number : 980106
Doc. No : b734476
Title & Author : Business technology marketing benchmark guide 2007-08 : : practical data for B-to-B software, hardware, services marketers.
Publication Statement : Warren, RI :: MarketingSherpa, Inc.,, ©2007.
Page. NO : 287 pages :: illustrations (some color) ;; 28 cm
ISBN : 1932353658
: : 9781932353655
Notes : "Practical case studies & know-how."
: Cover title.
Contents : Business technology buyers and their sources of information -- Stats on technology marketers & their budgets -- Marketing tactics: online and offline tactics measured -- Web sites and lead generation -- Technology sales lead management and measurement.
Subject : Electronic commerce.
Subject : Industrial marketing.
Subject : Internet marketing.
Subject : Technology-- Marketing.
Subject : Electronic commerce.
Subject : Industrial marketing.
Subject : Internet marketing.
Subject : Technology-- Marketing.
LC Classification : ‭HF5415.1263‬‭.B87 2007‬
Added Entry : MarketingSherpa, Inc.
copyhttps://lib.clisel.com/site/catalogue/980106
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