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" The strategy and tactics of pricing : "
Thomas T. Nagle, John E. Hogan, Joseph Zale.
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BL
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| Record Number
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980331
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| Doc. No
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b734701
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| Main Entry
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Nagle, Thomas T.,1951-
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| Title & Author
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The strategy and tactics of pricing : : a guide to growing more profitably /\ Thomas T. Nagle, John E. Hogan, Joseph Zale.
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| Edition Statement
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5th edition.
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| Publication Statement
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Boston :: Prentice Hall,, [2011]
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, ©2011
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| Page. NO
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xiv, 334 pages :: illustrations ;; 24 cm
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| ISBN
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0136106811
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: 9780136106814
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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| Abstract
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"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets." --
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| Subject
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Marketing-- Decision making.
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| Subject
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Pricing.
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Marketing-- Decision making.
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Pricing.
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| Dewey Classification
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658.8/16
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| LC Classification
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HF5416.5.N34 2011
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| Added Entry
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Hogan, John E., (College teacher)
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Zale, Joseph.
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