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" The price advantage / "
Michael V. Marn, Eric V. Roegner, Craig C. Zawada.
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BL
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| Record Number
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980375
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| Doc. No
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b734745
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| Main Entry
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Marn, Michael V.
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| Title & Author
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The price advantage /\ Michael V. Marn, Eric V. Roegner, Craig C. Zawada.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2004.
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| Page. NO
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1 online resource (xvi, 288 pages) :: illustrations
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| ISBN
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0471690023
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: 9780471690023
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Pricing Fundamentals -- Introduction -- The Three Levles of Price Management -- Exploring the Levels -- Transaction -- Product/Market Strategy -- Industry Strategy -- Special Topics -- New Product Pricing -- Solutions, Bundles, and Other Packaged Offerings -- Unique Events -- Postmerger Pricing -- Price Wars -- Expanding the Boundaries -- Technology-Enabled Pricing -- Legal Issues -- Bringing It Together -- Pricing Architecture -- Driving Pricing Change -- The Monarch Battery Case -- Epilogue.
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| Abstract
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service.
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| Subject
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Pricing.
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BUSINESS ECONOMICS-- Sales Selling-- Management.
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Pricing.
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| Dewey Classification
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658.8/16
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| LC Classification
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HF5416.5.M365 2004eb
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| Added Entry
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Roegner, Eric V.
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Zawada, Craig C.
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