| Document Type
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BL
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| Record Number
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980525
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| Doc. No
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b734895
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| Main Entry
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Cartwright, Roger.
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| Title & Author
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Mastering the globalization of business /\ Roger Cartwright.
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| Publication Statement
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Basingstoke :: Palgrave Macmillan,, 2004.
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| Series Statement
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Palgrave master series
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| Page. NO
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1 online resource (x, 202 pages)
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| ISBN
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0230802028
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: 9780230802025
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Contents; Acknowledgements; Introduction; 1 A brief history of globalization; 2 A shrinking world 1 -- global governance; 3 A shrinking world 2 -- global markets; 4 A global takeover?; 5 Think global, act local; 6 Globalization and the human resource; 7 Finance and globalization; 8 Global communications and the impact of e-commerce; 9 The global customer; 10 Growth and globalization; 11 Key thinkers on globalization; Bibliography; Index.
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| Abstract
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Cartwright provides a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization.
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| Subject
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Globalization.
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| Subject
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International business enterprises.
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BUSINESS ECONOMICS-- Industries-- General.
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| Subject
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Globalization.
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| Subject
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International business enterprises.
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| Subject
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Internationalisatie.
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| Subject
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Management.
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| Dewey Classification
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338.88
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| LC Classification
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HD62.4.C37 2004eb
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HF
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