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" The next economy : "


Document Type : BL
Record Number : 981088
Doc. No : b735458
Main Entry : Ettenberg, Elliott.
Title & Author : The next economy : : will you know where your customers are? /\ Elliott Ettenberg.
Publication Statement : New York :: McGraw-Hill,, ©2002.
Page. NO : 1 online resource (xv, 220 pages) :: illustrations
ISBN : 0071379657
: : 0071412956
: : 9780071379656
: : 9780071412957
Bibliographies/Indexes : Includes bibliographical references (pages 213-215) and index.
Abstract : "The Next Economy takes you to the forefront of the high-stakes battle for the customer wallet, and provides you with a toolbox of techniques designed to break through to customers. Master practitioner Elliott Ettenberg unveils new metrics for accurately measuring and increasing the productivity of marketing budgets and programs, along with revitalized systems to once again make marketing professionals responsible for the success or failure of the brands they guide."--Jacket.
Subject : Consumer behavior.
Subject : Marketing.
Subject : BUSINESS ECONOMICS-- Industrial Management.
Subject : BUSINESS ECONOMICS-- Management Science.
Subject : BUSINESS ECONOMICS-- Management.
Subject : BUSINESS ECONOMICS-- Organizational Behavior.
Subject : Consumer behavior.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415‬‭.E8 2002eb‬
copyhttps://lib.clisel.com/site/catalogue/981088
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