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" Media strategies for marketing places in crisis : "
Eli Avraham and Eran Ketter.
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BL
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| Record Number
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982126
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| Doc. No
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b736496
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| Main Entry
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Avraham, Eli.
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| Title & Author
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Media strategies for marketing places in crisis : : improving the image of cities, countries, and tourist destinations /\ Eli Avraham and Eran Ketter.
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| Edition Statement
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1st ed.
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| Publication Statement
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Amsterdam :: Butterworth Heinemann,, 2008.
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| Page. NO
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xiv, 231 pages, 10 unnumbered pages of plates :: color illustrations ;; 25 cm
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| ISBN
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0750684526
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: 9780750684521
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| Bibliographies/Indexes
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Includes bibliographical references (pages 211-224) and index.
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| Contents
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pt. 1. Marketing Places, Media Campaign and Crisis Management -- 1. Introduction to place marketing and branding -- 2. Public images and media images of places -- 3. Image management and campaign -- 4. Consumer behavior -- 5. Crisis and communication management -- pt. 2. From Theory to Practice -- 6. Preliminary analysis: crisis, audience and place characteristics (CAP) -- 7. Source strategies -- 8. Message-focused strategies -- 9. Media strategies focused on the target audience -- 10. The multi-step model for altering place image.
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| Abstract
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This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
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| Subject
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Advertising media planning.
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Place marketing.
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Tourism-- Marketing.
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Advertising media planning.
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Marknadsföring.
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Place marketing.
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Platsmarknadsföring.
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Tourism-- Marketing.
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Turism.
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| Dewey Classification
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338.47910688
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| LC Classification
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G155.A1A97 2008
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| NLM classification
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F590.8clc
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| Added Entry
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Ketter, Eran.
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