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" Games that sell! / "
Mark H. Walker.
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BL
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| Record Number
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982133
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| Doc. No
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b736503
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| Main Entry
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Walker, Mark, (Mark H.)
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| Title & Author
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Games that sell! /\ Mark H. Walker.
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| Publication Statement
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Plano, Tex. :: Wordware Pub.,, ©2003.
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| Series Statement
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Wordware game and graphics library
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| Page. NO
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1 online resource (xviii, 309 pages) :: illustrations.
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| ISBN
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0585463395
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: 9780585463391
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155622950X
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9781556229503
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| Notes
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Includes index.
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| Contents
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What makes games sell -- Game genres -- Licensing and franchising -- Topic, your gaming world, cool or not -- Ambiance -- Story -- Documentation and strategy guides -- Playing the game, the fun factor -- Public relations, a primer -- Marketing the product -- Range of appeal -- Empire Earth, put one up for PR -- Max Payne, cool cash -- Diablo II, quality counts -- Harry Potter, the movie sells the game -- Sim Theme Park, an amusement park in your home -- RollerCoaster Tycoon, hey, Mikey likes it! -- The Sims, everyone's favorite game -- Age of Empires II, good semi-historical fun -- Games that should have sold but didn't -- Insiders speak out -- Fans speak out.
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| Subject
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Video games-- Evaluation.
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Video games-- Marketing.
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GAMES-- Video Electronic.
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Video games-- Evaluation.
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Video games-- Marketing.
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| Dewey Classification
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794.8
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| LC Classification
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GV1469.3.W43 2003eb
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