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" The rise and fall of CyberGold.com / "


Document Type : BL
Record Number : 982986
Doc. No : b737356
Main Entry : Peltier, John E.
Title & Author : The rise and fall of CyberGold.com /\ John E. Peltier, Michael J. Gallivan.
Publication Statement : Hershey, PA :: Idea Group Pub.,, ©2004.
Page. NO : 1 online resource (pages [312]-329) :: illustrations (some color)
ISBN : 0585480494
: : 9780585480497
Notes : "This chapter appears in the book Annals of cases on information technology 2004, Volume 6, edited by Mehdi Khosrow-Pour"--Page [312].
: At head of title: IT5708.
: Caption title.
Bibliographies/Indexes : Includes bibliographical references (pages 319-320).
Subject : CyberGold.com.
Subject : Internet marketing-- Management, Case studies.
Subject : BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
Subject : BUSINESS ECONOMICS-- Mail Order.
Subject : BUSINESS ECONOMICS-- Marketing-- Direct.
Subject : BUSINESS ECONOMICS-- Marketing-- Multilevel.
Subject : BUSINESS ECONOMICS-- Marketing-- Telemarketing.
Dewey Classification : ‭658.872‬
LC Classification : ‭HF5415.1265‬‭.P45 2004eb‬
Added Entry : Gallivan, Michael J.
copyhttps://lib.clisel.com/site/catalogue/982986
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