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" The price advantage workbook : "
Michael V. Marn [and others].
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BL
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| Record Number
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983464
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| Doc. No
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b737834
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| Title & Author
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The price advantage workbook : : step-by-step questions and exercises to help you master The price advantage /\ Michael V. Marn [and others].
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| Publication Statement
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Hoboken, N.J. :: Wiley,, ©2005.
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| Series Statement
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Wiley finance
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| Page. NO
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1 online resource (ix, 114 pages).
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| ISBN
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0471725501
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: 9780471725503
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0471466700
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| Contents
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""Contents""; ""About the Book""; ""PART ONE Questions""; ""CHAPTER 1 Introduction""; ""CHAPTER 2 The Three Levels of Price Management""; ""CHAPTER 3 Transaction""; ""CHAPTER 4 Product/Market Strategy""; ""CHAPTER 5 Industry Strategy""; ""CHAPTER 6 New Product Pricing""; ""CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings""; ""CHAPTER 8 Postmerger Pricing""; ""CHAPTER 9 Price Wars""; ""CHAPTER 10 Technology-Enabled Pricing""; ""CHAPTER 11 Legal Issues""; ""CHAPTER 12 Pricing Architecture""; ""CHAPTER 13 Driving Pricing Change""; ""PART TWO Answers""; ""CHAPTER 1 Introduction""
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""CHAPTER 2 The Three Levels of Price Management""""CHAPTER 3 Transaction""; ""CHAPTER 4 Product/Market Strategy""; ""CHAPTER 5 Industry Strategy""; ""CHAPTER 6 New Product Pricing""; ""CHAPTER 7 Solutions, Bundles, and Other Packaged Offerings""; ""CHAPTER 8 Postmerger Pricing""; ""CHAPTER 9 Price Wars""; ""CHAPTER 10 Technology-Enabled Pricing""; ""CHAPTER 11 Legal Issues""; ""CHAPTER 12 Pricing Architecture""; ""CHAPTER 13 Driving Pricing Change""; ""About the Authors""
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| Subject
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Pricing, Problems, exercises, etc.
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| Subject
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BUSINESS ECONOMICS-- Sales Selling-- Management.
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| Subject
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Pricing.
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| Dewey Classification
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658.816076
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| LC Classification
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HF5416.5P75 2005eb
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| Added Entry
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Marn, Michael V.
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Marn, Michael V.
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