| Document Type
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BL
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| Record Number
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983526
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| Doc. No
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b737896
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| Main Entry
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Rajagopal,1957-
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| Title & Author
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Marketing dynamics : : theory and practice /\ Rajagopal.
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| Publication Statement
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New Delhi :: New Age International,, ©2007.
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| Page. NO
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1 online resource (xii, 414 pages)
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| ISBN
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1282128965
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: 812242712X
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: 9781282128965
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: 9788122427127
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9788122419429
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Preface; Contents; Chapter 1. Understanding Competitors and Competition; Chapter 2. Product Strategy; Chapter 3. Brand Strategy; Chapter 4 Pricing Strategy; Chapter 5. Distribution Strategy; Chapter 6. Promotion Strategies; Chapter 7. Marketing Research; Chapter 8. Sales Management; Chapter 9 Startegic Marketing; Chapter 10. Innovative Marketing Strategies; Index.
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| Abstract
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About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working.
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| Subject
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Business planning.
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Marketing-- Decision making.
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Marketing-- Management.
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BUSINESS ECONOMICS-- Green Business.
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Business planning.
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Marketing-- Decision making.
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Marketing-- Management.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.R35 2007eb
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