| Document Type
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BL
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| Record Number
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984109
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| Doc. No
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b738479
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| Main Entry
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Housden, Matthew.
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| Title & Author
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Marketing research and information, 2005-2006 /\ Matthew Housden.
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| Publication Statement
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Oxford ;Boston :: Butterworth-Heinemann,, ©2005.
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| Page. NO
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1 online resource (327 pages)
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| ISBN
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0080546579
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: 0750666501
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: 1136421270
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: 1136421319
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: 1136421327
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: 9780080546575
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: 9780750666503
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: 9781136421273
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: 9781136421310
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: 9781136421327
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9780750666503
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| Notes
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"Professional Diploma in Marketing 2005-2006 Syllabus"--Cover.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Unit 1. Introduction -- Unit 2. Information in the Knowledge Economy -- Unit 3. The Marketing Database -- Unit 4. The Marketing Research Process -- Unit 5. Using Secondary Research -- Unit 6. Observation Research -- Unit 7. Qualitative Research -- Unit 8. Quantitative Data -- Unit 9. Questionnaire Design -- Unit 10. Sampling -- Unit 11. Quantitative Data Analysis -- Unit 12. Presenting Marketing Research
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| Abstract
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"Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification"--EBL.
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| Subject
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Marketing research.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Marketing research.
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| Dewey Classification
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658.83
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| LC Classification
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HF5415.2.H68 2005eb
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| Added Entry
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Chartered Institute of Marketing.
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