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" Public relations : "
Paul Baines, John Egan, Frank Jefkins.
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BL
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| Record Number
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984111
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| Doc. No
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b738481
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| Main Entry
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Baines, Paul,1973-
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| Title & Author
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Public relations : : contemporary issues and techniques /\ Paul Baines, John Egan, Frank Jefkins.
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| Publication Statement
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Boston :: Elsevier/Butterworth-Heineman,, ©2004.
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| Page. NO
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xvii, 431 pages :: illustrations ;; 25 cm
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| ISBN
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0750657243
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: 9780750657242
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| Bibliographies/Indexes
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Includes bibliographical references (pages 413-420) and index.
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| Contents
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Foreword -- Preface -- About the authors -- Acknowledgements -- Defining public relations -- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public relations industry -- Interview sketch 1: defining public relations -- Public relations planning and management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives -- Defining publics -- Media selection -- Budgeting -- Implementation and control -- Interview sketch 2: planning a public relations campaign -- Managing media relations -- The role of the press officer -- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management -- Broadcasting public relations and funded television programmes -- Photographs, captions and printing -- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources -- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences and exhibitions -- House journals and public relations literature -- Interview sketch 4: the changing nature of media -- Specialist public relations areas -- Financial public relations -- Internal public relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of Conduct -- Appendix 2: Global Protocol on Public Relations -- Protocol: Summer 2002 -- References -- Index.
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| Abstract
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Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
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| Subject
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Public relations-- Management.
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Public relations.
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Relations publiques-- Gestion.
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Relations publiques.
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Öffentlichkeitsarbeit
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| Subject
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Public relations-- Management.
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| Subject
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.B333 2004
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| NLM classification
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QP 637rvk
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| Added Entry
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Egan, John,1952-
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Jefkins, Frank William.
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