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" Commoditization and the strategic response / "
Andrew Holmes.
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BL
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| Record Number
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984312
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| Doc. No
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b738682
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| Main Entry
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Holmes, Andrew,1965-
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| Title & Author
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Commoditization and the strategic response /\ Andrew Holmes.
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| Publication Statement
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Aldershot, England ;Burlington, VT :: Gower,, ©2008.
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| Page. NO
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1 online resource (xviii, 223 pages) :: illustrations
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| ISBN
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056608743X
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: 0754681254
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: 1281207942
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: 9780566087431
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: 9780754681250
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: 9781281207944
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056608743X
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the Internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us?
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| Abstract
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In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into.
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| Subject
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Commercial products.
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Consumption (Economics)
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Management.
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BUSINESS ECONOMICS-- Investments Securities-- Commodities.
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Commercial products.
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Consumption (Economics)
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Management.
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| Dewey Classification
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338/.02
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| LC Classification
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HF1040.7.H65 2008eb
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