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" Selling the president, 1920 : "
John A. Morello.
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BL
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| Record Number
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984504
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| Doc. No
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b738874
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| Main Entry
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Morello, John A.,1951-
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| Title & Author
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Selling the president, 1920 : : Albert D. Lasker, advertising, and the election of Warren G. Harding /\ John A. Morello.
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| Publication Statement
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Westport, Conn. :: Praeger,, 2001.
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| Page. NO
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1 online resource (x, 112 pages)
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| ISBN
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0313075263
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: 9780313075261
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0275970302
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9780275970307
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| Bibliographies/Indexes
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Includes bibliographical references (pages 103-108) and index.
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| Contents
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Acknowledgments; Abbreviations; Introduction; 1. Season of Change; 2. Albert Lasker and "Reason Why" Advertising; 3. Pork, Beans, and Politics; 4. To Washington, Through Chicago; 5. Something Old, Something New ... ; 6. Something Borrowed ... ; 7. The Man with the Best Told Story Wins; 8. November 2, 1920: Closing the Sale; Epilogue; References; Index.
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| Abstract
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Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and w.
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Lasker, Albert Davis,1880-1952.
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Lasker, Albert Davis,1880-1952
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| Subject
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Advertising, Political-- United States.
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Presidents-- United States-- Election-- 1920.
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Advertising, Political.
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POLITICAL SCIENCE-- Political Process-- Elections.
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POLITICAL SCIENCE-- Political Process-- General.
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Presidents-- Election.
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United States.
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| Dewey Classification
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324.973/0913
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| LC Classification
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JK526 1920.M67 2001eb
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