|
" The breakthrough zone / "
Mac Andrews and Roy Langmaid.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
984596
|
| Doc. No
|
:
|
b738966
|
| Main Entry
|
:
|
Andrews, Mac.
|
| Title & Author
|
:
|
The breakthrough zone /\ Mac Andrews and Roy Langmaid.
|
| Publication Statement
|
:
|
Hoboken, NJ :: John Wiley & Sons,, ©2003.
|
| Page. NO
|
:
|
ix, 237 pages :: illustrations
|
| ISBN
|
:
|
0470855398
|
|
|
:
|
: 9780470855393
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Abstract
|
:
|
"In this book Mac Andrews and Roy Langmaid provide managers with a step-by-step journey that will enable employees to become more innovative, with the end result of creating exciting new products, brand extensions and services. Breakthrough Zone comes complete with checklists and tools to resource this journey: how to execute it, manage it and draw results from it."--BOOK JACKET.
|
| Subject
|
:
|
Consumer satisfaction.
|
| Subject
|
:
|
Creative ability in business.
|
| Subject
|
:
|
Customer relations.
|
| Subject
|
:
|
New products.
|
| Subject
|
:
|
Organizational change.
|
| Subject
|
:
|
Consumer satisfaction.
|
| Subject
|
:
|
Creative ability in business.
|
| Subject
|
:
|
Customer relations.
|
| Subject
|
:
|
New products.
|
| Subject
|
:
|
Organizational change.
|
| Dewey Classification
|
:
|
658.4/062
|
| LC Classification
|
:
|
HD58.8.A713 2003
|
| Added Entry
|
:
|
Langmaid, Roy,1946-
|
| |