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" Latinos, Inc. : "


Document Type : BL
Record Number : 984764
Doc. No : b739134
Main Entry : Dávila, Arlene M.,1965-
Title & Author : Latinos, Inc. : : the marketing and making of a people /\ Arlene Dávila.
Publication Statement : Berkeley, CA :: University of California Press,, ©2001.
Page. NO : 1 online resource (xv, 287 pages) :: illustrations
ISBN : 0520226690
: : 0520227247
: : 0520926366
: : 0520953592
: : 0585419604
: : 1597347043
: : 9780520226692
: : 9780520227248
: : 9780520926363
: : 9780520953598
: : 9780585419602
: : 9781597347044
Bibliographies/Indexes : Includes bibliographical references (pages 259-280) and index.
Contents : Introduction -- Chapter 1. "Don't Panic, I'm Hispanic" : The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges : Facts and Fictions of a People as a Market -- Chapter 3. Images : Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group : Consumers Talk Back, or Do They?
Abstract : Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.
Subject : Hispanic American consumers.
Subject : Hispanic Americans-- Ethnic identity.
Subject : Market segmentation-- United States.
Subject : Américains d'origine latino-américaine-- Identité ethnique.
Subject : Consommateurs américains d'origine latino-américaine.
Subject : Segmentation du marché-- États-Unis.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Business Economics.
Subject : Commerce.
Subject : Ethnische Identität
Subject : Hispanic American consumers.
Subject : Hispanic Americans-- Ethnic identity.
Subject : Lateinamerikanischer Einwanderer
Subject : Market segmentation.
Subject : Marketing Sales.
Subject : Marketing
Subject : Psychologie
Subject : Soziale Situation
Subject : Verbraucher
Subject : Verbraucherverhalten
Subject : Consumenten.
Subject : Doelgroepen.
Subject : Marketing.
Subject : Spaanse Amerikanen.
Subject : Hispanos.
Subject : United States.
Subject : USA
Dewey Classification : ‭658.8/34/08968073‬
LC Classification : ‭HF5415.33.U6‬‭D38 2001eb‬
NLM classification : ‭85.40‬bcl
: ‭IQ 00025‬rvk
: ‭IQ 11160‬rvk
: ‭MS 5560‬rvk
copyhttps://lib.clisel.com/site/catalogue/984764
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