| Document Type
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BL
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| Record Number
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985016
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| Doc. No
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b739386
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| Main Entry
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Johansson, Johny K.
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| Title & Author
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In your face : : how American marketing excess fuels anti-Americanism /\ Johny K. Johansson.
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| Publication Statement
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Upper Saddle River, NJ :: Financial Times Prentice Hall,, ©2004.
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| Series Statement
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Financial Times Prentice Hall books
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| Page. NO
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xviii, 206 pages ;; 24 cm.
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| ISBN
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0131438182
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: 9780131438187
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe." "In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer : as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies."
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"Johansson considers the Bush administration's "repositioning" of American and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans.""--Jacket.
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| Subject
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Advertising-- Moral and ethical aspects-- United States.
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Anti-Americanism.
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Export marketing-- Moral and ethical aspects-- United States.
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Export marketing-- Political aspects-- United States.
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Advertising-- Moral and ethical aspects.
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Anti-Americanism.
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Export marketing-- Moral and ethical aspects.
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| Subject
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Export marketing-- Political aspects.
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| Subject
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United States.
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| Dewey Classification
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303.48/273
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658.800973
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| LC Classification
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HF1416.J634 2004
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