| Document Type
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BL
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| Record Number
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985407
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| Doc. No
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b739777
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| Main Entry
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Williams, John,1949 December 11-
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| Title & Author
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Marketing in practice /\ John Williams.
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| Publication Statement
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Oxford :: Elsevier/Butterworth Heinemann,, ©2006.
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| Series Statement
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CIM revision cards
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| Page. NO
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1 online resource (119 pages) :: illustrations
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| ISBN
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0080501389
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: 0080546625
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: 1136418334
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: 1136418377
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: 1136418385
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: 9780080501383
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: 9780080546629
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: 9781136418334
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: 9781136418372
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: 9781136418389
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0750667737
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0750682868
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9780750667739
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9780750682862
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| Notes
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"The Chartered Institute of Marketing"--Cover.
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Wire binding, reads with spine at top.
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| Contents
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1. The marketing function -- 2. Context of marketing -- 3. Integrated marketing mix : product -- 4. The marketing mix : price -- 5. The marketing mix : place -- 6. The marketing mix : promotion -- 7. The integrated marketing mix : service extension (people, physical evidence and process) -- 8. The management of marketing information -- 9. Skills for the marketer -- 10. Bringing it all together : the marketing plan.
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| Abstract
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Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information.; It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.
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| Subject
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Chartered Institute of Marketing-- Examinations
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Chartered Institute of Marketing.
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| Subject
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Marketing-- Examinations, Study guides.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Examinations.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.W55 2006eb
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| Added Entry
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Chartered Institute of Marketing.
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